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To all those of you who follow my blog for the recipes…well, today’s your day off. To those of you who are interested in blogging, whether because you have a blog, want to start a blog, or are just curious about how it works…today’s your lucky day! I’m starting a blogging success series covering different aspects of blogging, and you’ll be able to find all the updates to this series on this page (which can be accessed through my blogging resources page).
To read about how I started blogging, check out this post.
So, what is “Briana’s Number One Key to Blogging”? Well, I actually have two, the first being rather obvious.
Don’t be afraid to start. Just dive in. It’ll be a huge learning curve at first, but there are so many tutorials out there these days that you’ll be able to figure it out and it’ll be old hat to you in no time. Google is your friend.
So once you’ve started and you’re ready to actually start blogging, what is your number one key to success?
There are blogs out there (like Pinch of Yum – hey Bjork and Lindsey!) that are generating sizable incomes for their owners. How did that happen? Well, it didn’t happen overnight, that’s for sure. And most people don’t even get “big breaks” that suddenly catapult them into stardom. No, the key to their success is their consistency. Traffic and SEO aren’t built in a day. Don’t get discouraged when your blog doesn’t go viral within the first year or two. Don’t be discouraged when your pageviews vary from month to month. Keep plugging away, keep making improvements, and most importantly: keep posting and sharing. Consistency is the biggest key to success.
I realize that you might have an extremely busy schedule. I do too. I’m currently working a 45-50 hour/week day job plus blogging in the evenings. Thankfully this is just for the summer, and I had stocked up enough recipes ahead of time that I don’t actually have to do any cooking/baking for the blog while I’m gone for the summer. I do have a lot of correspondence, photo editing, post writing/editing/posting, and networking to do, though. You have to find out what you are capable of, set a schedule, and stick to that schedule. Do you have to always post on certain days? Certainly not. It can definitely be helpful, both for you and your readers, but it’s not absolutely necessary. I’m currently posting recipes on Tuesdays and Fridays, a spiritual post of some sort on Saturdays, and maybe an extra miscellaneous post or two during the week if I feel led, but if I need to bend that schedule, I will. I definitely advocate setting a goal of posting a certain number of times per week to give yourself something to work toward. We’re all familiar with that blogger we follow and enjoy reading who posts very sporadically and haphazardly. It doesn’t leave you with a very professional taste in your mouth, and you’re not that likely to check out her blog if there’s no expectation to find something new. Even if you can only post once a week (or once every two weeks, or what have you), try to consistently post once a week. This will help you stay in the swing of things as well as give your readers something to anticipate.
While you’re posting consistently, don’t just wait patiently for more traffic. That’s like sitting around waiting for Prince Charming. Make sure you are actively improving the quality of your posts and overall blog appearance. Need tips on how to do that? Well, that’s what this blogging success series is for. The consistency is up to you. You take care of that, and maybe I can help you improve the overall quality of your consistency.
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